

LEADERSHIP MATTERS
About
Creed Collective exists to confront the past and redefine the future.

Closing the gap between survival and identity for leaders and organizations to drive higher levels of performance.

Irene Ortiz-Glass
Irene Ortiz-Glass is the Founder and CEO of Leadership Advisory Group, LLC, bringing over 23 years of experience as a global leader in talent development, executive coaching, and organizational strategy. Irene has now launched Creed Collective due to her deep passion for helping people align identity and purpose for success in work and life.
Before launching her firm, she held leadership roles at SAP, overseeing the Cloud business, global talent, and North America Sales, and previously helped launch Korn/Ferry's Leadership and Talent practice, where she specialized in executive coaching and succession planning for C-Suite and board-level executives.
Irene has developed a holistic, human-centric coaching approach, working extensively with startup founders, CEOs, and high-potential leaders across industries including CPG, Technology, Retail, Entertainment, and PE/VC-backed companies. She is particularly passionate about supporting Type A executives facing burnout.
Irene holds a Bachelor of Arts in Communications and a Master's Degree in Organizational Leadership and is certified in holistic health and neuroscience. Irene is an author and speaker on topics including resilience, mental health, perfectionism, and women's wellness.



Our Creed

We believe leadership is a continuous journey of insight, influence, and impact.

Every leader is unique; growth is personalized, holistic, and outcome-oriented.

Integrity, empathy, and accountability are the foundations of durable change.

Bold action paired with reflective learning accelerates sustainable results.

Transformation begins with self-awareness, courage, and a clear sense of purpose.

“Because we make everything, we can make pieces that fit together, work together and suit each other”
— Irene Ortiz Glass
HERE’S WHAT OUR CLIENTS HAVE TO SAY
“Because we make everything, we can make pieces that fit together, work together and suit each other”
— Tom Shaw, Founder
Our Team

Jamie Lane
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Max Johnson
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Jesse Neimus
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Drew Carlyle
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